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	<title>Thomas A. Bauer &#187; Projekte Bildung</title>
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		<title>CLAEP-Workshop, Buenos Aires (2009)</title>
		<link>http://www.thomasbauer.at/claep-workshop-buenos-aires-2009/</link>
		<comments>http://www.thomasbauer.at/claep-workshop-buenos-aires-2009/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 10:24:31 +0000</pubDate>
		<dc:creator>bianca</dc:creator>
				<category><![CDATA[Projekte Bildung]]></category>
		<category><![CDATA[eng]]></category>

		<guid isPermaLink="false">http://www.thomasbauer.at/wordpress/inhalt/?p=216</guid>
		<description><![CDATA[Acreditación de Facultades de Periodismo in America Latina:
Prof. Thomas Bauer ist das einzige europäische Mitglied der CLAEP- Commission (Consejo Latinoamericano de Acreditación de la Educación en Periodismo).
see more: www.claep.org.
Acreditación de Facultades de Periodismo in America Latina: Prof. Thomas Bauer ist das einzige europäische Mitglied der CLAEP- Commission (Consejo Latinoamericano de Acreditación de la Educación en [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">Acreditación de Facultades de Periodismo in America Latina:</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">Prof. Thomas Bauer ist das einzige europäische Mitglied der CLAEP- Commission (Consejo Latinoamericano de Acreditación de la Educación en Periodismo).</div>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">see more: www.claep.org.</div>
<p>Acreditación de Facultades de Periodismo in America Latina: Prof. Thomas Bauer ist das einzige europäische Mitglied der CLAEP- Commission (Consejo Latinoamericano de Acreditación de la Educación en Periodismo). [see more: <a href="http://www.claep.org">www.claep.org</a>.]</p>
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		<item>
		<title>Study in Shanghai! MCM Call 2009/10</title>
		<link>http://www.thomasbauer.at/study-in-shanghai-mcm-call-200910/</link>
		<comments>http://www.thomasbauer.at/study-in-shanghai-mcm-call-200910/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 15:50:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Projekte Bildung]]></category>

		<guid isPermaLink="false">http://www.thomasbauer.at/wordpress/inhalt/?p=166</guid>
		<description><![CDATA[Master Exchange Programme Media and Communication Management: The globalisation in the field of academic studies enables increased competitiveness of students all over the world. Especially in the field of media and communication, international experience is a must for future decision-makers. China’s importance in the global economy is growing rapidly and constitutes an increasing factor in [...]]]></description>
			<content:encoded><![CDATA[<p>Master Exchange Programme Media and Communication Management: The globalisation in the field of academic studies enables increased competitiveness of students all over the world. Especially in the field of media and communication, international experience is a must for future decision-makers. China’s importance in the global economy is growing rapidly and constitutes an increasing factor in the global media and communication industry.<span id="more-166"></span><br />
The Master Exchange Programme Media and Communication Management (MCM) brings Chinese and Austrian students in the field of communication together, to cooperate closely for two semesters to gain first hand experiences in order to meet the challenges in a global future.</p>
<p>On 1 October 2009 the programme will start for a third time. Around 20 exchange students from the Fudan University (Shanghai, China), the BFSU (Beijing, China) and the CNU (Beijing, china) will spend the winter term 2009/10 at the Universities of Salzburg and Vienna. In return 10 students from each Salzburg and Vienna are studying at the Fudan University in Shanghai during the summer term 2010.<br />
To achieve professional quality and international reputation, the Master Exchange Programme focuses on three perspectives:</p>
<p>    * Culture &#038; Society: Media and communication cultures, organizational cultures, media and business ethics, inter- and transcultural aspects.  <br />
    * Technology: Information and communication technologies (ICTs), technologies in a socio-cultural context.  <br />
    * Economy: Media and Communication Management in economic perspective, technologies in organisations and enterprises (business studies and management, media economics</p>
<p>Application for the academic year 2009/10 is now open!</p>
<p>Exchange Criteria: Registered as a Master’s Student of Communication Science<br />
at the University of Vienna, formal application and interview, excellent knowledge of English</p>
<p>Please send a letter of motivation and your Curriculum Vitae until 14 September to Bianca.grossberger@univie.ac.atDiese E-Mail-Adresse ist gegen Spambots geschützt! Sie müssen JavaScript aktivieren, damit Sie sie sehen können.<br />
Head Vienna: Prof. Thomas A. Bauer (thomas.bauer (at) univie.ac.at)<br />
Coordination Vienna: Mag. Axel Maireder (axel.maireder (at) univie.ac.at)</p>
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		<title>Summer School Istanbul (Aug 2009)</title>
		<link>http://www.thomasbauer.at/summer-school-istanbul/</link>
		<comments>http://www.thomasbauer.at/summer-school-istanbul/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 14:45:23 +0000</pubDate>
		<dc:creator>axel</dc:creator>
				<category><![CDATA[Projekte Bildung]]></category>

		<guid isPermaLink="false">http://www.thomasbauer.at/wordpress/inhalt/?p=313</guid>
		<description><![CDATA[The Department of Communication of the University of Vienna  (Prof. Thomas Bauer) together with the Faculty of Communication of Istanbul University (Prof. Ceyhan Kandemir) organizes a 6-day summer school &#8220;Intercultural Communication in National Contexts&#8221;, close to Istanbul, Turkey for students from Austria, China and Turkey early in September 2009 (exact dates will be published [...]]]></description>
			<content:encoded><![CDATA[<p>The Department of Communication of the University of Vienna  (Prof. Thomas Bauer) together with the Faculty of Communication of Istanbul University (Prof. Ceyhan Kandemir) organizes a 6-day summer school &#8220;Intercultural Communication in National Contexts&#8221;, close to Istanbul, Turkey for students from Austria, China and Turkey early in September 2009 (exact dates will be published soon). Update: 31 August to 6 September!<span id="more-313"></span></p>
<p>The programme will focus on<br />
-    Globalization and Media Culture<br />
-    Intercultural Journalism<br />
-    Intercultural Management in Organisations and Institutions<br />
-    Transnational dimensions of media systems</p>
<p>Students of Communication Science (in Master or PHD working status) are invited to apply for participation until 31 July.</p>
<p>Location: Beyoluglu, Marmara Sea Coast, Guest-House of Turkish Association of Journalists</p>
<p>Costs: for Flight (ca. € 280,-) and accommodation (full-bread, € 40,-/day) are around € 600,-. For each participant from the University of Vienna a scholarship of app. € 450,- will be granted, thus the costs for participants will be around € 150,- or slightly higher. There are no participation fees.</p>
<p>Conditions for submission and participation: doing a research work (theoretically, empirical- analytically) within the framework of a study program of those universities on a subject of communication, media, media work and media culture that is relevant for international and intercultural comparison</p>
<p>Application: Submit  application (stating the title of your research and the supervisor) including an extended abstract of your work in progress (2-3 pages)  until July 30 with remark “Prof. Thomas Bauer / Summerschool” to bianca.grossberger@univie.ac.atDiese E-Mail-Adresse ist gegen Spambots geschützt! Sie müssen JavaScript aktivieren, damit Sie sie sehen können.</p>
<p>Summer School Pre-Meeting:  6 July, 17 h, Seminar Room, IPK, Schopenhauerstrasse 32</p>
<p>Questions to: axel.maireder (at) univie.ac.at</p>
<p>Update: Preliminary Schedule</p>
<p>Monday, 31 August<br />
Individual arrival, meeting in the evening (to be announced)</p>
<p>Tuesday, 1 September:<br />
9-13hrs: Introduction of participants and papers;<br />
16-19hrs Input Thomas Bauer and Ceyhan Kandemir</p>
<p>Wednesday, 2 September<br />
9-13hrs: Presentation, evaluation and discussion of student&#8217;s papers;<br />
16-19hrs: Discussion and work on topic to be chosen</p>
<p>Thursday, 3 September<br />
9-13hrs: Presentation, evaluation and discussion of student&#8217;s papers;<br />
16-19hrs: Discussion and work on topic to be chosen</p>
<p>Friday, 4 September<br />
9-13hrs: Presentation and discussion of the outcome<br />
16-19hrs: Follow-up and Closing of the Summer School</p>
<p>Saturday, 5 September<br />
Cultural Programme, Sighseeing</p>
<p>Sunday, 6 September<br />
Individual departure</p>
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		<item>
		<title>Atelier Afrika / Studio Africa</title>
		<link>http://www.thomasbauer.at/atelier-afrika-studio-africa/</link>
		<comments>http://www.thomasbauer.at/atelier-afrika-studio-africa/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 15:05:18 +0000</pubDate>
		<dc:creator>axel</dc:creator>
				<category><![CDATA[Lehre Uni Wien]]></category>
		<category><![CDATA[Projekte Bildung]]></category>
		<category><![CDATA[stat]]></category>

		<guid isPermaLink="false">http://www.thomasbauer.at/wordpress/inhalt/?p=336</guid>
		<description><![CDATA[Intercultural Journalism – Theory and Practice, Teaching Project Prof. Thomas A Bauer, Winter Term 2009/10
Perspective
European news media reporting on Africa is still full of stereotypes: Misery, poverty, hunger. People begging for charity dominate the discourse on Africa thus reducing motives of cooperation between Europe and Africa to development aid. The generalization of this attitude towards [...]]]></description>
			<content:encoded><![CDATA[<p><em>Intercultural Journalism – Theory and Practice, Teaching Project Prof. Thomas A Bauer, Winter Term 2009/10</em></p>
<p><strong>Perspective</strong><br />
European news media reporting on Africa is still full of stereotypes: Misery, poverty, hunger. People begging for charity dominate the discourse on Africa thus reducing motives of cooperation between Europe and Africa to development aid. The generalization of this attitude towards Africa prevents European institutions from building ccoperations on an equal, two-sided basis. Cooperations that expect African partners to fully participate, not to simply and passively receiving aid. A bias on real cooperation with respect to the competences of partners on both continents is needed.<span id="more-336"></span></p>
<p>Studio Africa likes to point out that there are programmes and projects in African countries that are self-contained and sustainable, but are not part of the European mainstream discourse on the continent. Within this project, the Department of Communication and the Austrian daily Die Presse in cooperation with universities in three African countries, will search for ways to change the quality of reporting on Africa in Europe by connecting media education and practice in a transnational cooperation and discourse.</p>
<p><strong>Goal</strong></p>
<ul>
<li>Learn to      know and learn to show Africa from it’s positive, active, productive side.      By focusing on topics of culture, everyday life and society and reporting      on it incorporating a strong local view, we want to countervail sterotypes      communicated through mainstream media. We don’t want mask the problems,      but we want to relieve it of the emotional clichés.</li>
<li>Give      students in Austria the opportunity to reflect and practice transcultural      journalism and to discuss and cooperate with students from Africa</li>
<li>Give      students in Africa the opportunity to exchange views and ideas with      European students and to report on something they find important to an      Austrian public</li>
</ul>
<p><strong>Programme </strong></p>
<p><strong> </strong></p>
<ul>
<li>Analysis:      How does Europe see Africa? Media analysis and critical reflection,      perspectives on reponsibility in intercultural journalism. Discussion on      European views on Africa compared to an African perpective between      Austrian and African students (online).</li>
<li>Research:      What is Africa about? Discussion between Austrian and African students on      the ‚other’ Africa, the daily life and the topics most important for      people in African countries themselves.</li>
<li>Report: Each      one Austrian and  one African      student work together on an Article on a certain topic chosen together.</li>
</ul>
<p><strong>Schedule</strong></p>
<p><strong> </strong></p>
<ul>
<li>July, August      2009: Development of a basis of cooperation between Departments of      Journalsims in African universities and the Department of Communication at      the University of Vienna<strong> </strong></li>
<li>September 2009:      Call for students to participate in the programme in Vienna and the      African partner universities. Discussion and determination of a detailed      schedule for the partnership<strong> </strong></li>
<li>October 2009      to January 2010: Programme at the University fo Vienna, weekly editorial      meetings, partly recorded and streamed to the internet thus enabling      African student to participate online (voice over IP, skype?)<strong> </strong>
<ul>
<li>October:       Forming of ‚teams’: one African, one Austrian student<strong> </strong></li>
<li>November:       Discussion and determination of the issue the teams want to report on<strong></strong></li>
<li>December       &amp; January: journalistic research and writing of articles in English<strong></strong></li>
</ul>
</li>
<li>February      2010: Publishing of the articles in Die Presse<strong></strong></li>
</ul>
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		<item>
		<title>SIAC M&amp;M</title>
		<link>http://www.thomasbauer.at/siac-mm/</link>
		<comments>http://www.thomasbauer.at/siac-mm/#comments</comments>
		<pubDate>Thu, 14 Dec 2006 14:49:01 +0000</pubDate>
		<dc:creator>axel</dc:creator>
				<category><![CDATA[Projekte Bildung]]></category>
		<category><![CDATA[stat]]></category>

		<guid isPermaLink="false">http://www.thomasbauer.at/wordpress/inhalt/?p=319</guid>
		<description><![CDATA[SINO-AUSTRIAN CENTER FOR MEDIA&#38;MARKETING (SIAC M&#38;M)
1. Allgemeine Prämissen:
Das SIAC M&#38;M versteht sich als Agentur und Clearing House einer strategisch und inhaltlich definierten Entwicklungszusammenarbeit zwischen der Fudan University Shanghai und dem M&#38;M Bildungsprogramm der Foundation, deren akademische Projektkomponenten (education and research) von einem Konsortium (bestehend aus Fudan Universität, Universität Salzburg, Universität Wien, FH St. Pölten) über [...]]]></description>
			<content:encoded><![CDATA[<p>SINO-AUSTRIAN CENTER FOR MEDIA&amp;MARKETING (SIAC M&amp;M)</p>
<p>1. Allgemeine Prämissen:</p>
<p>Das SIAC M&amp;M versteht sich als Agentur und Clearing House einer strategisch und inhaltlich definierten Entwicklungszusammenarbeit zwischen der Fudan University Shanghai und dem M&amp;M Bildungsprogramm der Foundation, deren akademische Projektkomponenten (education and research) von einem Konsortium (bestehend aus Fudan Universität, Universität Salzburg, Universität Wien, FH St. Pölten) über Vermittlung durch Eurasia-Pacific-Uni-Net realisiert werden.<span id="more-319"></span></p>
<p>Das strategische Interesse der in der Foundation zusammengeschlossenen Unternehmungen ist es, auf dem chinesischen Medienmarkt eine player-Rolle zu übernehmen, diese aber durch begleitende Bildungsaktivitäten mit einer Werte stiftenden Investition zu verbinden. Diese Kombination ermöglicht auch ein sharing of benefits.</p>
<p>In diesem Sinne wurde im November 04 zwischen diesen drei Einrichtungen ein Vertrag geschlossen, der eine interuniversitäre (Ausbildung und Forschung) wie auch eine gemischte (Universitäten und Betriebe in Forschung und Weiterbildung zusammenschließende) Kooperation vorsieht.</p>
<p>Es ist die Absicht seitens der österreichischen Partner alle Voraussetzungen für eine qualitätsbewusste und effektive Kooperation bis zur Inauguration des Centers an der Fudan University Shanghai, vorgesehen für Mai 05, zu schaffen. Dies beinhaltet folgende Vorarbeiten:</p>
<p>* Feasibility-Koordinaten des Curriculums,</p>
<p>* Koordinaten für das Forschungsprogramm</p>
<p>* Koordinaten für die Verschränkung von education, research program und train-the-trainer-program (academy)</p>
<p>2. Qualitätsanspruch</p>
<p>Die akademische Kooperation der österreichischen Einrichtungen mit der Universität Fudan ist inhaltlich und strategisch (Forschung und Lehre) auf auf jenen gesellschaftlichen Kontext (Wirtschaftskultur) ausgerichtet, durch den Medien und Marketing eine funktionale Einheit darstellen und zueinander ein qualitätsstiftendes Verhältnis darstellen. In diesem Sinne sind fachliche Qualität und internationale Reputation des gesamten Projektes dadurch zu erreichen, dass es sich (insbesondere in Forschung und Lehre) auf folgende drei Thematisierungsperspektiven konzentriert:</p>
<p>* ÖKONOMIE:<br />
Medien und Marketing als Wirtschaftsthema (Betriebswirtschaft und Management, Medienökonomie)</p>
<p>* TECHNOLOGIE:<br />
Medien und Marketing als Thema der Technologie (Medien- und Kommunikationstechnologie, Technbologie als Organisationsressource)</p>
<p>* KULTUR:<br />
Medien und Marketing als Thema der Kultur (Medienkultur, Unternehmenskultur, Medien- und Unternehmensethik)</p>
<p>Berücksichtigt man diese Multiperspektivität als entscheidenden Qualitätsfaktor das gesamte Kooperationsprogramm, dann ergibt sich vor allem für den akademischen Programmteil eine doppelte Herausforderung der transkulturellen Kompetenz:</p>
<p>* Transkulturalität der Inhalte:<br />
Aufmerksamkeit für die zwischen den Ländern bestehenden kulturellen Unterschiede in Medienkultur, Wirtschaftskultur, sozialer Gebrauch von Technologie</p>
<p>* Transkulturalität der Kooperation:<br />
Wahrnehmung der kulturellen Unterschiede zwischen den akademiscchen Systemen (gesellschaftlicher und gesellschaftspolitischer Lehr-Lernkontext, akademische Strukturen).</p>
<p>3. Competence Sharing System</p>
<p>Seitens der österreichischen Partner in dem Konsortium wird diese mehrfache transkulturelle Dimension, die sich aus dieser Kooperation ergibt, als Chance für die Reputation des gesamten Projekts wie auch als Bench Mark- Qualität für das Curriculum und für das Forschungsprogramm erachtet. Um so wichtiger ist es von Anfang an darauf zu achten und (auch) das Projektmanagement darauf auszurichten, dass sowohl die Entwicklung des Curriculums wie auch des Forschungsprogramms so verläuft, dass durch ein sharing of competences zwischen den Partnern diese Transkulturalität als Ressource (und im internationalen Vergleich als Bench Mark) für ein differenziertes und qualitätsbewusstes Programm genutzt werden kann.</p>
<p>In diesem Sinne ist die Ausgangslage für die österreichischen Partner folgendermaßen zu beschreiben:</p>
<p>* Sie sind an einem gegenseitigen Austausch von Erfahrung, Wissen und Kompetenz interessiert,</p>
<p>* sie nehmen Rücksicht auf spezifische Traditionen und Einrichtungen des akademischen Betriebes der chinesischen Partner-Institutionen,</p>
<p>* sie verstehen den Transfer von Know-how nicht als Vorgang eines Export-Import-Vorganges, sondern als gemeinsame Analyse jener vor Ort gegebenen oder zu entwickelnden Bedingungen und Ressourcen, durch die ein mit der Kultur des Landes und der Selbstdefinition der akademischen Einrichtungen kompatibles Lehr-Lernsystem und Forschungsprogramm im Bereich Media &amp; Marketing entwickelt werden kann.</p>
<p>4. Double Degree Program: Media-Marketing Studies</p>
<p>Der Aufbau des educational programs muss in diesem Sinne als sensibles<br />
Element in dem Projekt gelten. Daher ist von folgenden Überlegungen<br />
auszugehen:</p>
<p>* Um einerseits die chinesischen Partner im Sinne dieser Prämissen nicht zu Betroffenen, sondern zu Beteiligten zu machen und ihnen die Chance zu geben ihre Ideen, Interessen und Erfahrungen einzubringen,</p>
<p>* um rechtzeitig alle Faktoren einzurechnen, die seitens der kulturellen, fachlichen und/oder akademischen Gegebenheiten in China relevant sind,</p>
<p>* und um nicht irgendein Allerweltsprogramm von Medien &amp; Marketing aufzustellen, sondern eines, das sich auf diese Besonderheiten dertrankskulturellen Zusammenarbeit einläßt, braucht es eine Curriculum-Entwicklung im Sinne einer</p>
<p>Feasibility Study (01/05 – 05/05) die folgende Arbeitselemente beinhaltet:</p>
<p>* Sekundäranalysen von international vergleichbaren, qualitätsbewussten Ausbildungsprogrammen (Inhalte, Ziele, Didaktikstrukturen etc.)</p>
<p>* best practice / Qualitätsbilder im Hinblick auf die Integration von Ökonomie/Technologie/Kultur</p>
<p>* Erwartungsanalysen aus Praxisbereich (AT / CH)</p>
<p>* Professional Profiles (Kompetenzen/outcomes)</p>
<p>* Berufsbildanalysen (transversale Qualifikationenzwischen Technologie, Ökonomie, Kultur)</p>
<p>* Faktor Kultur (z.B. Mediengebrauch)</p>
<p>* Faktor Transformation der Medienarbeit (Marketing in Medienbetrieben / Medienarbeit auf dem non-media-Markt</p>
<p>* Faktor Technologie als Ressource der Veränderung von Medienarbeit bzw. Praxis des Marketing</p>
<p>* Faktor akademisches Lehr-Lernsystem (Leistungskriterien, Evaluationssysteme etc.)</p>
<p>* Faktor internationale Trends</p>
<p>* Universitätsrechtliche Rahmenbedingungen</p>
<p>Arbeitsplan / Feasibility Study (01/05 – 05/05):</p>
<p>* Web-Recherche und Recherche vor Ort (Global screening / Fragenkatalog für Fudan-Workshop)</p>
<p>* Workshops 03/05 (Einzelinterviews, Gruppeninterviews) an der Fudan-University: Interviews mit relevanten Personen / Institutionen (support durch Fudan: Vertreter der akademischen Lehre, Experten aus Medienhäusern, aus dem neuen Medienbereich, aus Marketing / aus Werbe-Agenturen, Kommunikations- Experten aus großen Organisationen (NPO, NGO,GO), mögliche Partnerinstitute / Organisationen / Unternehmungen mit Interesse / Kompetenz im Bereich M&amp;M (Hintergrund: Systemtransformationen im Medienbereich bedenken, die Entwicklung von Berufsbildprofilen mitdenken: Marketing in Medienhäusern, Mediamarketing in Organisationen.</p>
<p>* Arbeitsmethode: 2 Teams (2 Interviewer plus Vertreter aus Fudan), 4 Interviews pro Tag, vier Tage, anschließend zwei Tage Workshop/Gruppendiskussion. Vorbereitung und Selektion der Kontaktpersonen/-organisationen/-institutionen durch die School of Journalism/Fudan University</p>
<p>die Interviewer Teams: 2 wissenschaftl Mitarbeiter Vie / Sbg /StP bilden je ein Interviewer-Team, mit Fachvertretern der School of Journalism/Fudan-University werden die Ergebnisse vor der definitiven Curriculumentwicklung diskutiert, um die Ergebnisse mit den Erwartungsprofilen der fachvertreter zu homogenisieren. Anschließend im Rahmen der Inauguration des Centers im Mai 05 in Shanghai präsentiert.</p>
<p>Weitere Recherchen:<br />
Implementierungsvorgaben durchStudienprogrammvorgaben / Unis, Lektoren / Dozenten / Didaktik benchmarks, e-/blended learning-components<br />
Assessment/Zulassungsbedingungen, Semesteranzahl Evaluationssysteme / Zertifizierung (credits and credit transfer system)</p>
<p>Arbeits- und Kostenkomponenten für die feasibility / curriculum:</p>
<p>Wiss. Mitarbeiter:<br />
Vorarbeiten für Recherche (Orientierung)<br />
Recherche und Analyse der Programme<br />
Systemrecherche (akad.)<br />
Vorbereitung Fudan-Interview<br />
Kostenpositionen: Mitarbeiter, Mobility, Honorare, Technologie und Administration</p>
<p>Curriculumentwicklung (05/05 – 10/05)</p>
<p>Die Ergebnisse aus der Feasibility Studie (Inhalte, Ziele, outcomes, Zertifizierungsaspekte etc.) werden eingearbeitet in ein Curriculum Konzept, das im Sinne der europäischen Studienprogramme modularisiert wird: Basis Module: z.B.</p>
<p>* Wirtschaftsgesellschaft</p>
<p>* Kommunikations- / Mediengesellschaft</p>
<p>* Sozial- und Kulturtheoret. Einführung</p>
<p>* Kernfach:<br />
Marketing for Media / Media for Marketing (Interkulturelle Kommunikation<br />
Medienökonomie</p>
<p>* Erweiterungsfach:<br />
Marketing Systems M-Forschung</p>
<p>* Vertiefungsfach:<br />
Media Marketing im Mix von Management, Werbung, PR, Journalismus</p>
<p>* Projektstudie: Masterthesis</p>
<p>* Internship</p>
<p>Das bis Okt. 05 fertiggestelle Curriculum muss Anfang des Wintersemesters 05/06, um es (in Verbindung mit den Austauschkomponenten) akademisch zu offizialisieren, den Studienprogrammleitungen der Universitäten Wien und Salzburg zur Diskussion und Genehmigung vorgelegt werden.</p>
<p>5. Research Program: Media-Marketing Research</p>
<p>Programmentwicklung (Systemstruktur, Leistungsprofile, Qualitätskriterien)</p>
<p>Themenfolder (Sekundäranalysen)<br />
Curriculare Vernetzung (Masterthesis, Internship, Atelier)<br />
Award System<br />
Publikationssystem (online, print)<br />
Vernetzung mit Media&amp; Marketing Academy (College)<br />
Zeitrahmen: 01/05 – 09/05<br />
Zuständig: Tom Herdin</p>
<p>6. Doc- / Post-Doc Studies: Media-Marketing Comparative Studies</p>
<p>Nominierung von Scholars, Austauschbedingungen formulieren, wechselseitige Vereinbarungen der Betreuung, Thematische Schwerpunkte</p>
<p>Zeitrahmen: realisierbar: May 05 / Inauguration of SIAC M&amp;M</p>
<p>Zuständig: Ursula Maier-Rabler</p>
<p>7. Train-the-Trainer Program: M&amp;M Academy (College):</p>
<p>Themenaufbau / Programmentwicklung , Veranstaltungskalender, Referenten, Company Membership System (überbetriebliche Fortbildung), Finanzierungsmodell (Foundation), Zertifizierung (Foundation-Reputation)<br />
In Kooperation mit Rudi Klausnitzer<br />
Zeitrahmen: bis 09/05<br />
Zu klären: Status (Foundation), Vernetzung mit Research Program<br />
Zeitrahmen: 03/05 – 09/05<br />
Zuständig: Wolfgang Römer</p>
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		<title>JETIC (Tempus Project)</title>
		<link>http://www.thomasbauer.at/jetic-tempus-project/</link>
		<comments>http://www.thomasbauer.at/jetic-tempus-project/#comments</comments>
		<pubDate>Wed, 14 Dec 2005 15:01:28 +0000</pubDate>
		<dc:creator>axel</dc:creator>
				<category><![CDATA[Projekte Bildung]]></category>
		<category><![CDATA[stat]]></category>

		<guid isPermaLink="false">http://www.thomasbauer.at/wordpress/inhalt/?p=331</guid>
		<description><![CDATA[Journalism Education and Training in Croatia
The wider objective of the project is to raise professional standards of journalistic reporting in Croatia. By achieving this objective, media can accelerate and emphasize more firmly its role of a democracy stimulus in Croatia. This wider objective can be reached by better acquaintance with journalistic knowledge and practices and [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Journalism Education and Training in Croatia</strong></p>
<p>The <strong>wider objective</strong> of the project is to raise professional standards of journalistic reporting in Croatia. By achieving this objective, media can accelerate and emphasize more firmly its role of a democracy stimulus in Croatia. This wider objective can be reached by better acquaintance with journalistic knowledge and practices and high quality standard awareness among Croatian journalists. However, as pointed out in the project background, the Croatian education system at its present state eliminates quite a number of future and already working journalists from getting in touch with up-to-date journalistic knowledge and practices. <span id="more-331"></span>Furthermore, Croatian media and overall environment are not in favour of high quality standards in journalism, so they need to be persuaded in merits of these values to »lay the way« for new reporting methods in Croatian journalism (<strong>Specific Objective 2</strong>). That is why we believe that first the conditions in terms of more appropriate training circumstances and methods should be introduced into the existing system (<strong>Specific Objective 1</strong>). As the system appears to be over-self-sufficient (Croatian journalists educated in Croatia train Croatian journalists), we believe that by involvement of foreign knowledge and education methods the Croatian education system can be pushed to a new level of journalist training.</p>
<p>We see <strong>this project as a model of a »learning organisation«</strong>, as we built into it a profitable motivation system for management and monitoring instruments for target groups. The project is also considering cultural differences between Partner Countries and Member States, as it cannot be ignored e.g. that motivation values in Croatia are different from those in most of the EU. The project tries to use synergy effects of all its activities, that is why we used a slightly different structure from the one anticipated in this form.</p>
<p><strong>To fulfill specific objectives</strong> stated above, we believe that <strong>three fully measurable results</strong> should be achieved:</p>
<p>1. <strong>»JETiC Seminars« (building the brand)</strong>: To guarantee an »alternative« sustainable system of highest quality training in journalism as an addition to existing public and private education possibilities in Croatia, the position of ICEJ, as a promoter of quality in journalism and media dialogue, should be strengthened. As ICEJ does not have regular training staff, this project aims <strong>to train most appropriate individuals from media fields into future trainers and offer them best possible infrastructure conditions</strong> at ICEJ headquarters in Opatija to carry out training in the future (beyond the end of the project). Future trainers (carrying the »JETiC Trainers« Certificate) should be individual entrepreneurs in offering training in journalism excellence (»JETiC Seminars«). They will be able to take advantage of appropriate infrastructure to carry out the seminars at ICEJ. Furthermore, ICEJ will control these trainers by putting them under obligatory contracts of minimum training provided. In the course of the project, the management will take care, by marketing and PR activities, that giving training in »JETiC Seminars« becomes a profitable business as the brand »JETiC Seminar« should become a profitable value (we believe that . if a trainer&#8217;s motivation depends on the dissemination of his/hers knowledge &#8211; more training, more income- the knowledge won during the Trainee Course will be better disseminated after project’s completion). To control the quality of JETiC Seminars, ICEJ will provide monitoring of activities beyond the end of this project (and optionally apply for new EU funding to do so).</p>
<p>2. <strong>Raising Public Awareness Towards Quality in Journalism</strong>: In the present state of Croatian media system (here especially focusing on sender-recipient relations), the new methods trained in »JETiC Seminars« would have difficulties being accepted by general public (recipients) as new methods based on balanced, fair and accurate reporting because the public is used to partial and exaggerating reporting from media at present. That is why we believe that <strong>the general public needs to be acquainted with new journalistic methods too, so new methods will be able to replace the old ones and be accepted</strong>. For this reason we will initiate a monthly <strong>JETiC Jour-Fixe</strong> at the headquarters of the Croatian Journalists&#8217; Association (CJA) in Zagreb that will be freely accessible to general public. The management will make special efforts to attract listeners from organisations that are directly involved in the journalistic reporting process (politicians and other publicly exposed persons, opinion leaders, decision makers at public authorities and in media). The topics of Jour-Fixe should be interesting, not summing up a whole (systematic) view of media but transmitting easy understandable information that enlightens media understanding. Case studies should deliver a genuine view of theory behind them. Specific topics will be determined at coordination meetings in the 1st and 2nd years. Here is just a preview of possible Jour-Fixe titles (and the topics they refer to): What is wrong with our media? (Differences in Croatian and Austrian/French/Slovenian Media Landscapes), Who is and who can be a Journalist? (History of Journalism, Position of a Journalist within Society and Media System), How News get into Media? (Relationship Between Journalism, Press Agencies and PR), Who Decides What we Read, Hear and See? (Internal News Management in Media)</p>
<p>Following the last Jour-Fixe in the 2nd year will be a <strong>JETiC Conference</strong> that is to become an annual event on quality in media reporting. This conference is supposed to attract more specific target groups (decision makers in media and policy) but will also be freely accessible to general public. As scientists and practitioners will be able to report, the conference will each year refer to a specific topic, mostly closely related with actual media and journalism quality problems in Croatia and transition countries (e.g. for 2006: (When and How) Can Croatian Media Enter the EU Media Landscape?)</p>
<p>Both of the activities will be supported by PR activities to assure publicity.</p>
<p>3. <strong>Trained Media Staff (carrying out »JETiC Seminars«)</strong>: »JETiC Seminars« are the form of training for editors, journalists and media managers through which there should be transferred knowledge necessary to raise the level of media and journalist reporting. »JETiC Seminars« are the institution that is being build-up through this project. To show the future trainers how to carry out »JETiC Seminars« (and what the quality requirements for their future business are), three of such one-week seminars for media staff will be carried out already in the course of the project. Future trainers will be able to actively participate in these seminars, which will be obligatory for them as a part of their training. Furthermore, they will be trained in handling new equipment that the ICEJ headquarters will be presented with the grant of this project. By carrying out these courses, the EU trainers will also be able to adopt their training in the 3rd year to experience won in the JETiC Seminar they have carried out in the 2nd year and by that adopt JETiC Seminars for sustainable future existence. The specific contents of individual seminars will be determined on co-ordination meetings in the 2nd and 3rd year. After the end of the project, JETiC Trainers will consult ICEJ about the training they are planning to give, so ICEJ will be able to guarantee a variety in seminar contents and by that a life-long learning concept (and quality) of journalistic training in Croatia. The seminars carried out in the course of the project will, in general, refer to the theory, praxeology and practice of media reporting to provide the complex view of media system, on one hand, and to transmit concrete new practices of journalistic reporting, on the other. Actual topics will be determined with trainers carrying out seminars, but in general they will refer to a) the position of journalism within media system and according to national cultures, b) reliable databases, information sources and internet research, c) journalistic formats (news, picture, reportage, investigation&#8230;) and their quality standards, d) reporting on politics/ economics/ culture/ environment/ health/ sports etc&#8230;.</p>
<p>The core of the project is the <strong>trainee course</strong> (endowed with most training hours, travel &amp; stay, equipment and publishing costs). Training future JETiC trainers is the integral part of building up the brand »JETiC Seminars« (<strong>Outcome 1</strong>). Next to this course (consisting of 12 two day trainings and one week multi-media course), 20 participants of the trainee course (trainees) will also take part at JETiC seminars (at first one only as recipients, but afterwards also as assistants and as lecturers to enable them to learn on-the-job) and giving lectures at JETiC Jour-Fixe. The topics of this course will reach from theoretical basis of media understanding through phraseology of media work to practical training such as investigative reporting, news selection, importance of images in reportage&#8230; Furthermore, teaching methods will be implemented into this course, with special stress on using multi-media infrastructure to reach highest dissemination and better quality of knowledge transfer.</p>
<p>To enable training at its highest level, the training facilities in Zagreb and Opatija will be equipped with <strong>devices necessary to carry out the courses</strong>. In the 1st and 2nd years, the equipment will be located at CJA headquarters in Zagreb and then transported to ICEJ headquarters in Opatija to carry out the first JETiC Seminar at the end of 2nd year (September 2006) and to be on disposal for the last week of trainee seminar (March 2007) and the 3rd year JETiC seminars (May and September 2007). Most of the Equipment Costs concern equipping a <strong>multi-media classroom</strong> at ICEJ headquarters in Opatija. With such a room, ICEJ would join the institutions that already use such facilities for knowledge transfer in distant learning and would be able to contribute to such a development in Croatia and to journalist training internationally.      <span><br />
</span></p>
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