Master Exchange Programme Media and Communication Management: The globalisation in the field of academic studies enables increased competitiveness of students all over the world. Especially in the field of media and communication, international experience is a must for future decision-makers. China’s importance in the global economy is growing rapidly and constitutes an increasing factor in the global media and communication industry.
The Master Exchange Programme Media and Communication Management (MCM) brings Chinese and Austrian students in the field of communication together, to cooperate closely for two semesters to gain first hand experiences in order to meet the challenges in a global future.

On 1 October 2009 the programme will start for a third time. Around 20 exchange students from the Fudan University (Shanghai, China), the BFSU (Beijing, China) and the CNU (Beijing, china) will spend the winter term 2009/10 at the Universities of Salzburg and Vienna. In return 10 students from each Salzburg and Vienna are studying at the Fudan University in Shanghai during the summer term 2010.
To achieve professional quality and international reputation, the Master Exchange Programme focuses on three perspectives:

* Culture & Society: Media and communication cultures, organizational cultures, media and business ethics, inter- and transcultural aspects. 

* Technology: Information and communication technologies (ICTs), technologies in a socio-cultural context. 

* Economy: Media and Communication Management in economic perspective, technologies in organisations and enterprises (business studies and management, media economics

Application for the academic year 2009/10 is now open!

Exchange Criteria: Registered as a Master’s Student of Communication Science
at the University of Vienna, formal application and interview, excellent knowledge of English

Please send a letter of motivation and your Curriculum Vitae until 14 September to Bianca.grossberger@univie.ac.atDiese E-Mail-Adresse ist gegen Spambots geschützt! Sie müssen JavaScript aktivieren, damit Sie sie sehen können.
Head Vienna: Prof. Thomas A. Bauer (thomas.bauer (at) univie.ac.at)
Coordination Vienna: Mag. Axel Maireder (axel.maireder (at) univie.ac.at)